Advanced market research
Story loves the tough Briefs, the sophisticated Methodologies, the data that needs Interpretation.
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What makes us DIFFERENT
Psychology
We understand the difference between what people SAY and what people DO. We have a series of tools that we use that can get to the root of what will actually drive your sales needle, rather than simply telling you what people are saying
Business Acumen
We are a senior team, with decades of experience working in management consulting, starting & managing businesses, so we know what it takes to build a brand, makes sales, keep costs down & be actionable
Sophistication
We have worked for and with the very best brains in the world of marketing, and as a result, we have access to the best opinions, the latest technologies, and the most sophisticated tools to get you the answers you need
Storytelling
Data without an emotionally compelling story is useless. A story without the foundation of strong factual evidence is just an opinion. When you combine the two, strong data, strong storytelling, you have a powerful weapon to use
We Fit Your Needs
We deliver exactly what you need, when you need it, within the resources you have, tailored to your situation. Ask about our different servicing levels
Our focus is to Grow Your Success & Sales
It's easily measured. We grow your Category sales, your Customer results, and your Consumer's usage of the brand or product. As entrepreneurs ourselves, we hate wasting money
Our Core Areas of Work
Pack Price Architecture
What's the optimal combination of products or SKU's that will maximise our coverage of the market's needs, with minimum numbers of products, and provide us with the best revenues and profitability
POSM Measurement
Where should you be focusing your spend, in store or above the line, and in which specific locations, mechanics, activities and messages to get the best bang for your marketing buck? We work out where you get best ROI
NPD Launch
A new product faces many challenges in coming to successful fruition. From getting the Pack right, to getting the Price right, getting the Visual standout on shelf, getting the right Location and Channels, we optimise all of it
Category Layout
Identifying the best way to organise products within a category, by Brand, Flavour, Price Point etc, so that it optimises the shopper's experience in store. We even work with retailers to optimise total store flow.
Market Entry
Entering a new country or a new category requires a 360-degree view of understanding: what the market size and composition is today, who the key players are, and what your potential Point of Differentiation will be
Brand Strategy
How is your Brand performing today, where is the Brand failing to meet consumers' expectations, and what can be done to both deliver the right Functional experience, but also the right Emotional engagement
Retailer Engagement
Retailers are a Brand's business partners in delivering sales. Yet Brands often don't understand how to create a 'win-win' for them and their retailer customers, in a way that will be mutually beneficial and drive both parties' agendas
Selling to Occasions
Consumers often have a wide array of different usage Occasions and Situations within a category. Identifying all of the (sizeable) niches to service, and the optimal way to service each niche, is key to providing continual incremental growth
Read About Who we Are
JULIEANNE HARMER is co-founder of the Company. She has a Qualitative Insights background, various Psychology certifications, and a robust understanding of what people SAY vs what they DO, so her skill is in getting to the bottom of what really drives consumer behaviours
MIKE CASSIDY is co-founder of the Company. He has a Quantitative data and mathematical background, as well as having a long career in both Management Consulting and being a Managing Director of several companies, so his skill is in actioning the results from a practical management viewpoint
Read About Who We Work With
Read About our Advisers
These are the people we are FORTUNATE enough to meet, interview, and work with, as they are Brand Owners and Entrepreneurs in their own rights, and work within the same networks as we do to build their business. Each one has given us his or her own advice on Marketing and on Business Building
TONINO LAMBORGHINI
Leader of the luxury brand Lamborghini worldwide
BRIAN SMITH
Original Founder of the global brand UGG® Boots
KEVIN COSTNER
Known for his acting, but he also leads his own company producing movies
JIM KEYES
Now semi-retired, Jim is the ex-CEO of 7-Eleven US, a leader in retail world
PAUL JOHN SIGNORELLI
Owner Doltone who run >50 venues in Australia, incl. in Sydney Opera House
MARIO LOPEZ
TV show host of Access Hollywood, with many roles incl in Saved by the Bell
MIKE SLADE
Former righthand man to Bill Gates @Microsoft and Steve Jobs @Apple
MICHAEL BUFFER
Boxing introducer with the "Let's get ready to rumble" intro to WBA/O fights
Hear Our Latest Podcast Interview
Our job is interviewing people and understanding what makes them tick. We love to do this in our business life as much as we do in our research lives. Take a listen to our interview with legendary founder of UGG Boots, Mr Brian Smith, who took time to share 10 of his best insights into what made UGG successful, and what he would DO DIFFERENTLY if starting a business again today. Our podcast is monthly, so please come again next month
Story Insights Pty Ltd is an independent market research agency based out of Australia, registered in the state of Victoria. We comply with the highest ethical standard of the AMSRS (Australian Market Research Society) and have clients and affiliates in more than 15 countries
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