Examples of our Work

More importantly, what OUTCOME did these get for our clients

RANGE OPTIMISATION

CLIENT

Leading brand of men's razors

BRIEF

Identify the combination or portfolio of Packs X Prices that will maximise share, revenue, profit

APPROACH

Shelf choice model test, thousands completing test, to mimic choices in different scenarios

OUTCOME

Successful double-digit sales growth, launch of a sub-segment-leading SKU

PACK LAUNCH

CLIENT

Leading brand of lollies (confectionery sweets as it is known in many markets)

BRIEF

Forecast the likely impact of a Pack Change on the sales outcomes in Grocery & Convenience

APPROACH

Virtual Reality store trial, where different respondents shopped different plaograms

OUTCOME

Clear decision to proceed with Pack change, no drop in sales, cost savings in Packaging

CUSTOMER ENGAGEMENT


CLIENT

Leading provider to the QSR (fast food) industry

BRIEF

Provide a way to engage QSR Customers ongoing, so we are their 'Strategic Partner'

APPROACH

Ongoing Tracking of recent QSR shoppers, online, about their most recent purchase in Past Week

OUTCOME

The winning of several new Customer Supply contracts

BRAND STRATEGY


CLIENT

Leading brand of Premixed Spirits in liquor stores

BRIEF

Identify the optimal pathway to take in developing Product Pipeline over the next 5 years

APPROACH

Using TURF Analysis, Substitution Analysis & MaxDiff modelling in an online survey

OUTCOME

A clear direction and sizing of prize for developing different sub-segments of the market

CATEGORY GROWTH


CLIENT

Leading brand of Frozen Soft Drinks syrup

BRIEF

Return the Category to Growth over the next 12 months, identify best pathway to do so

APPROACH

Combination of Qual, Sales & Survey data across markets, among buyers, non-buyers, lapsed users

OUTCOME

Double-digit sales growth of the Category within the first 12 months post-study

Read About Who we Are

JULIEANNE HARMER is co-founder of the Company. She has a Qualitative Insights background, various Psychology certifications, and a robust understanding of what people SAY vs what they DO, so her skill is in getting to the bottom of what really drives consumer behaviours

MIKE CASSIDY is co-founder of the Company. He has a Quantitative data and mathematical background, as well as having a long career in both Management Consulting and being a Managing Director of several companies, so his skill is in actioning the results from a practical management viewpoint

Story Insights Pty Ltd is an independent market research agency based out of Australia, registered in the state of Victoria. We comply with the highest ethical standard of the AMSRS (Australian Market Research Society) and have clients and affiliates in more than 15 countries

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