Numbers don’t grow sales, decisions do.
Retail data is everywhere, in scan data, loyalty data, panel data, and customer surveys. But most FMCG teams aren’t short on information; what they’re short on is a clear read of what it all means and where to move next.
That’s where retail analytics consulting comes in. At Story Insights, we don’t hand you a dashboard and walk away. We work through the data with you, find the signal underneath the noise, and translate it into commercial action.
For multi-brand FMCG organisations operating across multiple markets, data volume is rarely the issue.
The issue is fragmentation. Brand teams work from one source, but sales teams work from another. Category pulls from a third.
Everyone has numbers, but no one has the same picture, and that misalignment costs time, slows decisions, and weakens what you present to retailers.
Good retail analytics consulting fixes this at the root. It builds a single, credible view of performance, one that your whole commercial team can get behind.
Our retail data analytics work is structured around the decisions your team actually needs to make. Not just “what happened last quarter”, but why it happened, what it means for your next move, and how confident you should be making it.
Story Insights works as a specialist consumer insights company focused entirely on the retail and FMCG space. That focus matters. We’re not a generalist research firm that occasionally looks at supermarket data. This is all we do, and it shows in the quality of what we find.
Through sharp customer behaviour analytics, we map the real drivers of purchase – where shoppers are choosing your brand, where they’re switching away, and what’s sitting between your product and the sale.
Understanding the path to purchase is one thing. Knowing what to do about it is another.
A lot of retail analytics projects stop at description. Here’s what happened. Here’s how the market moved. Here’s your share trend.
Useful, but not sufficient when you’ve got a range review coming or a price decision to land by the end of the month.
Our approach is different. We follow the data through to a defined recommendation. Every retail analytics service we provide ends with clear actions, ranked by commercial impact, with a rationale your senior leadership and retail buyers will both understand.
That’s the ex-management consultant in us. We’re wired for decisions, not just documents.
Our retail analytics consulting is designed to support the full range of commercial challenges FMCG and retail teams face:
Each project is scoped to your specific question. We don’t apply a template and call it done.
Here’s something that separates us from the larger research organisations.
Not a senior lead who checks in at the end. Actual senior consultants running your project, people with 30+ years of hands-on retail and FMCG experience each.
A senior consultant who has spent decades working across grocery, liquor, foodservice and specialty retail reads a data set differently than someone two years out of university. The patterns are familiar. The anomalies stand out faster.
We're also connected to a global network of top-tier shopper marketing experts (published authors ranked among the top five in the world) who contribute their thinking to our work. That kind of depth is genuinely rare. Brands like Coca-Cola, Nestlé and Lactalis trust us with their most commercially sensitive questions. We take that seriously.
We immerse in your category and business objectives before any research begins.
Bespoke methodology — quantitative, qualitative, or integrated calibrated to your questions.
Data collection across APAC, benchmarked against IRI and Mintel intelligence.
Decision-ready recommendations built for retailer reviews and board sessions.
Retail data analytics doesn’t sit in isolation. It connects directly to your FMCG market research, your brand health picture, and your category strategy.
Our brand tracking research capabilities run alongside our analytics work, so we can track whether the shifts we’re seeing in the data are reflected in how shoppers feel about your brand over time. That connection between what shoppers do and what they think is often where the most useful insight lives.
As your retail analytics consultants, we hold the whole picture together, like commercial performance, shopper behaviour or brand equity, and make sure your team is making decisions from a complete view, not a partial one.
Our retail analytics services are built for mid-to-senior commercial teams inside large FMCG organisations and their retail partners.
If you’re an Insights Manager trying to get more traction from your data, a Category Manager building a retailer narrative, a Brand Manager trying to understand a share drop, or a Category Development lead looking for the next growth lever, this is for you.
We also work directly with retailers looking to strengthen their category offer and improve the conversations they have with supplier partners.
If your retail analytics aren’t giving you clear direction, that’s a problem worth solving.
Talk to Story Insights today. Our retail analytics consulting team will take a look at what you’re working with, ask the right questions, and help you figure out where the real opportunity sits.