We partner with the world’s leading CPG and FMCG brands to decode shopper behaviour, optimise categories, and drive growth across Asia-Pacific and beyond.
We offer a full suite of research solutions designed to unlock growth opportunities for leading CPG and FMCG brands.
Deep-dive into shopper behaviour, motivations, and purchase drivers across categories.
Optimise packaging to maximise shelf impact and drive conversion.
Validate concepts and ensure successful market entry with consumer insights.
Build optimal pricing and pack hierarchies to maximise revenue and share.
Rationalise assortments to maximise reach while optimising shelf efficiency.
Develop winning market entry and channel strategies across Asia-Pacific.
Map shopper journeys and optimise activation across retail channels.
Monitor brand health, equity, and competitive positioning over time.
Identify growth drivers and barriers with comprehensive sales analysis.
Predict new product performance with proven forecasting methodologies.
Track and optimise every touchpoint along the shopper journey to conversion.
Maximise impact of point-of-sale materials through evidence-based placement and design.
Deep-dive into shopper behaviour, motivations, and purchase drivers across categories.
Optimise packaging to maximise shelf impact and drive conversion.
Validate concepts and ensure successful market entry with consumer insights.
Build optimal pricing and pack hierarchies to maximise revenue and share.
Rationalise assortments to maximise reach while optimising shelf efficiency.
Develop winning market entry and channel strategies across Asia-Pacific.
Map shopper journeys and optimise activation across retail channels.
Monitor brand health, equity, and competitive positioning over time.
Identify growth drivers and barriers with comprehensive sales analysis.
Predict new product performance with proven forecasting methodologies.
Track and optimise every touchpoint along the shopper journey to conversion.
Maximise impact of point-of-sale materials through evidence-based placement and design.
Growth doesn’t come from more data; it comes from better decisions.
In FMCG, small shifts have big consequences. A price change. A pack tweak. A range reset. A new launch. A retailer conversation that doesn’t quite land.
Strong shopper insights remove guesswork. They clarify what’s driving behaviour and what’s blocking growth.
As a specialist shopper insights agency, we focus on what influences the purchase decision, not just what shoppers say, but what they do.
Together, we’ve built an agency that brings global expertise with local understanding to help brands succeed across Asia-Pacific and beyond.
With 30 years of experience as Managing Director of multiple agencies across the world, Mike brings deep expertise in shopper insights and strategic growth.
With 20 years in psychology and a unique understanding of the gap between shoppers’ claims and actual behaviour, Julieanne brings science to shopping.
Serving clients across Asia-Pacific and Europe
Along our journey, we’ve had the privilege of meeting and interviewing remarkable individuals who share our passion for understanding what drives people.
Among them GOATs such as brand founders of UGG, Lamborghini, Reebok, Patrón Tequila… Film Stars… and Leaders in TV, Marketing, Sports and Retail.
Commercial, category and brand teams need clear answers. We deliver at the press of a button. Our consumer insights company takes a focused approach, not a generalist one.
Our clients are typically:
They don’t need more reports – they need direction. That’s where an experienced shopper insights consultant makes the difference.
Most large organisations already have data.
But the problem isn’t access, it’s clarity. Through sharp retail data analytics and structured customer behaviour analysis, we connect the numbers to the real-world path to purchase.
We look at where shoppers are dropping off, what drives customer switching, or even which lever genuinely moves conversion.
We simplify complexity. Then we define what to do next.
Our work strengthens your category management services by grounding them in credible shopper evidence.
Our shopper insights consultants help you:
When your strategy is backed by clear shopper insights, you start to see real change.
In large FMCG organisations, one of the biggest barriers to growth is alignment.
Brand, sales, insights and category teams often work from the same data, but interpret it differently as priorities compete or internal debates slow progress.
Strong shopper insights create a single, clear view of reality. They give teams a shared understanding of what’s driving behaviour and where the real opportunity sits. When everyone is aligned around the shopper, decisions move faster, retailer conversations become sharper, and execution improves across the board.
Clients usually come to us when something feels off.
As a specialist shopper marketing agency, we help you reduce that risk, bringing structure to uncertainty and confidence to commercial choices.
There are large global firms, boutique agencies, and plain data providers – but we sit in a focused space.
Story Insights is a dedicated shopper insights agency built on senior expertise.
We don’t hand projects to juniors or overcomplicate findings. And we certainly don’t produce research that sits on shelves. We deliver commercially focused, actionable path to purchase insights.
Operating across Asia-Pacific and Europe means our shopper insights consultants understand how retail shifts across markets, where channel dynamics differ, shopper motivations vary, and cultural context matters.
Our role as a consumer insights company is to balance global frameworks with local relevance.
Clear thinking. Adapted properly.
Short-term wins are important, but sustained growth is even better.
Through ongoing tracking, structured analysis and strong commercial alignment, we help brands build advantage over time.
That includes:
If you’re already working with a shopper marketing agency but not seeing clear commercial movement, it may be time to rethink the partnership.
Many organisations stay with their current agencies out of habit, not impact. Reports are delivered. Data is shared. But decisions don’t shift. Sales don’t move. Retailer conversations don’t strengthen.
We operate differently.
As a senior-led shopper insights agency, we focus on clarity, speed and commercial relevance. You work directly with experienced consultants who understand retail pressure and category dynamics.
Every recommendation links back to growth, risk reduction and measurable outcomes.
Switching doesn’t mean starting from scratch. It means raising the standard.
If you’re facing a high-stakes commercial decision, need a market research agency, or are looking to sharpen performance across your portfolio, strong shopper understanding will shape the outcome.
Talk to our consumer insights company today, and let’s unlock the next phase of growth together.
6 Albert Place
South Melbourne VIC 3205
Australia