Privacy Policy

Story Insights Pty Ltd (“Story Insights”, “we”, “us” or “our”) is committed to protecting the privacy of individuals who interact with our website, contact us, or engage our shopper and category insights services. This Privacy Policy explains how we collect, use, hold, disclose and protect personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website at storyinsights.com.au or providing us with personal information, you consent to the collection, use and disclosure of that information in accordance with this Privacy Policy.

1. Who we are

Story Insights is a specialist shopper and category insights agency based in South Melbourne, Victoria, Australia. We provide consulting and research services to FMCG, CPG and retail organisations across Asia-Pacific, Europe and beyond.

Registered office: 6 Albert Place, South Melbourne VIC 3205, Australia

Contact email: mike@storyinsights.com.au

2. What personal information we collect

We only collect personal information that is reasonably necessary for our business activities. The categories of information we may collect include:

  • Identification and contact details — your name, job title, company name, email address, and any other information you provide via our website contact form or in correspondence with us.
  • Communications — the content of emails, messages, and enquiries you send to us.
  • Technical and usage information — IP address, device type, browser type, referring website, pages visited, time spent on pages, and other analytics data collected automatically when you visit our website.
  • Research participation data — where you participate in research we conduct on behalf of our clients (for example, store observation, shopper interviews or surveys), we may collect responses, behavioural observations and demographic information. Research participation is governed by separate consent processes and study-specific information sheets.

 

We do not knowingly collect sensitive information (as defined in the Privacy Act) through our website. We do not knowingly collect personal information from children under the age of 16.

3. How we collect personal information

We collect personal information directly from you when you:

  • Submit our website contact form or otherwise contact us by email or phone.
  • Engage us to provide services, or interact with us as a client, supplier, partner or research participant.
  • Attend our events, meetings or webinars, or correspond with us on professional networks.

 

We also collect information automatically when you browse our website, through cookies and similar technologies (see Section 7 below).

4. Why we collect, use and hold personal information

We collect, use and hold personal information for the following purposes:

  • Responding to enquiries submitted through our website or sent to us directly.
  • Providing, administering and improving our shopper and category insights services.
  • Managing our relationships with clients, prospective clients, suppliers and partners.
  • Sending information about our services, case studies, thought leadership or events where you have asked us to do so or where we are otherwise permitted by law.
  • Conducting market research and producing aggregated, de-identified insights for our clients.
  • Operating, securing and improving our website.
  • Complying with our legal, regulatory and contractual obligations.

 

Where we use your personal information for direct marketing, you can opt out at any time by emailing mike@storyinsights.com.au or following the unsubscribe instructions in any electronic communication we send.

5. Disclosure of personal information

We may disclose personal information to:

  • Our employees, contractors and consultants who need access to it to perform their roles.
  • Trusted third-party service providers who support our operations, including IT, hosting, email, analytics, CRM and professional services providers, under appropriate confidentiality and data protection obligations.
  • Our clients, where we are delivering research or insights services and the disclosure is necessary for that engagement (typically in aggregated or de-identified form).
  • Government, regulatory or law enforcement bodies where required or authorised by law.
  • Any successor entity in the event of a business sale, merger, restructure or similar transaction.

 

We do not sell or rent personal information to third parties.

6. Overseas disclosure

Because we operate across Asia-Pacific and Europe and use cloud-based service providers, your personal information may be stored or processed outside Australia, including in countries where our service providers operate. Before disclosing personal information to overseas recipients, we take reasonable steps to ensure those recipients handle the information in a manner consistent with the Australian Privacy Principles.

7. Cookies and website analytics

Our website uses cookies and similar technologies to operate effectively and to help us understand how visitors use the site. A cookie is a small text file stored on your device when you visit a website.

We use Google Analytics (a service provided by Google LLC) to collect aggregated information about website usage, including pages viewed, session duration, approximate geographic location, device and browser type, and referral source. Google Analytics uses cookies and processes data on our behalf. You can learn more about how Google uses data at policies.google.com/privacy.

You can disable or delete cookies through your browser settings. Disabling cookies may affect the functionality of our website.

8. How we store and protect personal information

We hold personal information in secure electronic systems, including reputable cloud-based platforms protected by access controls, encryption in transit, and other technical and organisational safeguards.

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. When personal information is no longer needed, we take reasonable steps to destroy or de-identify it.

9. Accessing and correcting your personal information

You have the right to request access to the personal information we hold about you, and to request that it be corrected if it is inaccurate, out of date, incomplete, irrelevant or misleading.

To make such a request, please contact us using the details in Section 12. We will respond to your request within a reasonable period. There is generally no charge for making a request, but in some cases a reasonable cost-recovery charge may apply.

10. Making a complaint

If you believe we have breached the Australian Privacy Principles or otherwise mishandled your personal information, please contact us using the details in Section 12. We will acknowledge your complaint promptly and aim to resolve it within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by phoning 1300 363 992.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The current version will always be available on our website, with the “Last updated” date shown at the top.

12. Contact us

If you have any questions about this Privacy Policy or how we handle personal information, please contact us:

Story Insights Pty Ltd

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